Resources Library by ANA

Framing the ROI in media needs

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Catalogue: Seminar 2016: Media Return on Investment

Author: Gian M. Fulgoni

June 15, 2016

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW

Author: John V. Colias

June 15, 2016

New visions

Pushing the frontiers of the eyewear business

Catalogue: Congress 2016: #WOW

Authors: Giuseppe Tonolini, Simona Sbarbaro

June 15, 2016

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation

Authors: Maria Claudia Foschi, Carolina Mejía Posada

June 15, 2016

The implicit debate

Implicit? Does it work, what works, how does it work? A series of short insightful presentations followed by a debate.

Catalogue: Congress 2016: #WOW

Author: Sarah Cunliffe

June 15, 2016

The inspiration ecosystem

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ratna Pratik Thakar, Radhecka Roy

Company: Ipsos MRBI

June 15, 2016

Best practices for conducting international research

You will learn about important aspects like:-How to adapt sampling practices to international research-How to locally adjust the questionnaire design-Understanding cross cultural scaling-The importance of understanding the local culture and its...

Catalogue: Webinars 2016

Authors: Rosie Ayoub, Michael Petri

June 15, 2016

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Joe Catling, Rupesh Patel

Company: Relish Research

June 15, 2016

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Joseph D. Blechman

June 15, 2016